Reach more customers with the power of WCLO
Why advertise on radio?
- Radio reaches 75% of consumers each day and 95% of all consumers each week.
- Radio listening is consistent throughout the seasons, throughout the year. Month in and month out, your customers are listening to the radio.
- Radio is the last medium to reach a person before they make a purchase. Most consumers have listened to the radio within an hour of making their largest purchase of the day.
- Most people who are twelve years of age and older listen to the radio for 21-22 hours each week! Radio is a personal companion. Your commercial message talks one-to-one with your prospective customers.
- With radio you can target your best prospects according to age, geography, and even area-of-interest consumer groups.
Why advertise on 1230 WCLO?
- When advertising 0n WCLO-AM 1230, your commercials will be heard by listeners tuned in daily to hear our award winning local news team and CBS national news providing up-to-the-minute information
- You will be reaching listeners with the greatest discretionary income in Rock County in a cost effective manner
- By providing our listeners with news, weather, and a full menu of sports, on WCLO-AM 1230, your commercials will be heard by people 30+ years of age
Download WCLO coverage map and audience profile
Sales Staff - To discuss marketing or advertising plans for your business, contact us at 608.755.8342 or email.
- Mike O'Brien - General Manager
- Mel Cushing - Sales Manager
- Krista Berkley
- Pat Campbell
- Shar Hermanson
- Amanda Jezo
- Todd Lambert
- Tim Scholten
- Becky Weber-Johnson
- Jim Thomas
- Misty Lantz
Other information
- Advertising rates vary according to frequency and requested time slots.
- Combo rate discounts are available when purchasing advertising on WCLO and sister station, 99.9 FM WJVL.
- Sponsorship opportunities are available for news, weather, sports and various programming features. Live remote broadcasts are also available on a first-come-first-serve basis.