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Reach more customers with the power of WCLO



Why advertise on radio?
  • Radio reaches 75% of consumers each day and 95% of all consumers each week.
  • Radio listening is consistent throughout the seasons, throughout the year. Month in and month out, your customers are listening to the radio.
  • Radio is the last medium to reach a person before they make a purchase. Most consumers have listened to the radio within an hour of making their largest purchase of the day.
  • Most people who are twelve years of age and older listen to the radio for 21-22 hours each week! Radio is a personal companion. Your commercial message talks one-to-one with your prospective customers.
  • With radio you can target your best prospects according to age, geography, and even area-of-interest consumer groups.

Why advertise on 1230 WCLO?
  • When advertising 0n WCLO-AM 1230, your commercials will be heard by listeners tuned in daily to hear our award winning local news team and CBS national news providing up-to-the-minute information
  • You will be reaching listeners with the greatest discretionary income in Rock County in a cost effective manner
  • By providing our listeners with news, weather, and a full menu of sports, on WCLO-AM 1230, your commercials will be heard by people 30+ years of age

Download WCLO coverage map and audience profile

Sales Staff - To discuss marketing or advertising plans for your business, contact us at 608.755.8342 or email.
  • Mike O'Brien - General Manager
  • Mel Cushing - Sales Manager
  • Krista Berkley
  • Pat Campbell
  • Shar Hermanson
  • Amanda Jezo
  • Todd Lambert
  • Tim Scholten
  • Becky Weber-Johnson
Creative Services - e-mail
  • Jim Thomas
  • Misty Lantz

Other information
  • Advertising rates vary according to frequency and requested time slots.
  • Combo rate discounts are available when purchasing advertising on WCLO and sister station, 99.9 FM WJVL.
  • Sponsorship opportunities are available for news, weather, sports and various programming features. Live remote broadcasts are also available on a first-come-first-serve basis.
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